Issue 37 August 2019
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Engaging the community

TV drama & new media
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years
The ICAC has been disseminating anti-corruption messages through TV drama for over 40 years

TV drama & new media

Since making its debut in 1976, the ICAC’s TV drama series had captured the community and become a signature production of the Commission. Based on real ICAC cases, the TV drama series hit the screen every two to three years, educating the public against the evils of corruption while highlighting the perseverance of ICAC officers in fighting corruption.

The 2019 season, comprising a “Making Of” programme and five episodes, remained a very effective way to drive home anti-corruption messages to the general public attracting a total viewership of over 7.2 million.

Apart from broadcast on terrestrial television, ICAC TV drama series in recent years were widely publicised through multi-media platforms.

Instilling positive values in a digital age

Adapting to technological advancement in the new digital age, the ICAC has actively engaged the social media to advance its mission. E-games, micro films and animations have been launched on various online platforms such as Facebook, Instagram, YouTube and Weibo, to engage the public, particularly the younger generation.

ICAC’s cartoon characters – Greedy Kin and i-Sir help promote integrity messages on various social media platforms
ICAC’s cartoon characters – Greedy Kin and i-Sir help promote integrity messages on various social media platforms.