ICAC’s classic anti-graft advertisements to be broadcast on buses
2003-6-24
The ICAC has launched a new spot series for the public to revisit Hong Kong's anti-graft history through its classic TV commercials while commuting on buses.
Over the last 29 years, the ICAC has produced a total of 57 TV commercials to educate the public about the evils of corruption and to encourage them to be ICAC's partners in graft-fighting.
ICAC's Acting Chief Education and Mass Communication Officer, Winnie Yip Hau-yi, said: "As the Commission approaches its 30th anniversary next year, we hope the public could keep up their vigilance against corruption and cherish the corruption-free environment in Hong Kong."
Ms Yip said during the early days when the ICAC was established in 1974, a number of TV commercials such as "Hawker" was launched to encourage the public to report corruption.
Through the long-term conscious efforts in building public confidence, the number of non-anonymous corruption complaints has risen gradually from about 30 per cent in 1970s to about 70 per cent in recent years.
In view of the growing number of private sector corruption reports in the mid-1980s, the ICAC introduced a series of TV commercials such as the "Croc" to highlight the importance of corruption prevention in the business community.
Latest ICAC statistics show that about 55 per cent of the 1,794 corruption reports received in the first five months this year concern the private sector, up from 38 per cent in 1984.
Ms Yip added: "The importance of maintaining a corruption-free business environment remains a major focus of our TV commercials in the 1990's and 21th century. And we also continue to encourage the public to work as our partners in the fight against corruption."
The six-part spot series is shown on the infotainment channel Roadshow on selected buses every Wednesday until July 23. It can also be viewed at the ICAC website ( www.icac.org.hk ).
Over the last 29 years, the ICAC has produced a total of 57 TV commercials to educate the public about the evils of corruption and to encourage them to be ICAC's partners in graft-fighting.
ICAC's Acting Chief Education and Mass Communication Officer, Winnie Yip Hau-yi, said: "As the Commission approaches its 30th anniversary next year, we hope the public could keep up their vigilance against corruption and cherish the corruption-free environment in Hong Kong."
Ms Yip said during the early days when the ICAC was established in 1974, a number of TV commercials such as "Hawker" was launched to encourage the public to report corruption.
Through the long-term conscious efforts in building public confidence, the number of non-anonymous corruption complaints has risen gradually from about 30 per cent in 1970s to about 70 per cent in recent years.
In view of the growing number of private sector corruption reports in the mid-1980s, the ICAC introduced a series of TV commercials such as the "Croc" to highlight the importance of corruption prevention in the business community.
Latest ICAC statistics show that about 55 per cent of the 1,794 corruption reports received in the first five months this year concern the private sector, up from 38 per cent in 1984.
Ms Yip added: "The importance of maintaining a corruption-free business environment remains a major focus of our TV commercials in the 1990's and 21th century. And we also continue to encourage the public to work as our partners in the fight against corruption."
The six-part spot series is shown on the infotainment channel Roadshow on selected buses every Wednesday until July 23. It can also be viewed at the ICAC website ( www.icac.org.hk ).