Public urged to 'speak up and report corruption' in new ICAC campaign
2006-11-26
While 90% of corruption reports come directly from members of the public, the ICAC calls on citizens to "speak up" on any suspected corrupt activities in its new advertising campaign.
"In the first 10 months of this year, non-anonymous complaints received by the ICAC reached a record high of 73 per cent, resulting in 80 per cent of these cases capable of further investigation," Principal Education and Mass Communication Officer Vanessa So Cheung Lai-ying said.
"It clearly shows the public places immense trust in the ICAC and has been our strategic partner in combatting corruption."
Using the imagery of "paper bags", the key message in the new advertising campaign is " Don't keep corrupt acts under wraps." The public is urged to report corruption for the benefit of sustaining a clean society in Hong Kong.
"To highlight the importance of our partnership with the public, we adopt this slogan - ‘'91Hong Kong - our Advantage is you and the ICAC' ," s aid Mrs So.
The advertising campaign comprises TV commercials, radio advertisements as well as posters and giant banners mounted outside government buildings and on public transport across the territory.
"In the first 10 months of this year, non-anonymous complaints received by the ICAC reached a record high of 73 per cent, resulting in 80 per cent of these cases capable of further investigation," Principal Education and Mass Communication Officer Vanessa So Cheung Lai-ying said.
"It clearly shows the public places immense trust in the ICAC and has been our strategic partner in combatting corruption."
Using the imagery of "paper bags", the key message in the new advertising campaign is " Don't keep corrupt acts under wraps." The public is urged to report corruption for the benefit of sustaining a clean society in Hong Kong.
"To highlight the importance of our partnership with the public, we adopt this slogan - ‘'91Hong Kong - our Advantage is you and the ICAC' ," s aid Mrs So.
The advertising campaign comprises TV commercials, radio advertisements as well as posters and giant banners mounted outside government buildings and on public transport across the territory.